Growth Experimentation Base
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Objective
1
Double Overall Referral Rate
2
Increase Activation Rate by 50%
3
Grow Overall User Base to 5M
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Objective Status:
Associated Experiments
Beginning of Objective Timeframe
Conclusion of Objective Timeframe
Active
Email Referral Campaign Immediately after Trial Signup
Valentine's Day Referral Discount
Referral Chatbot
Fullscreen Referral Banner
11/14/2017
2/14/2018
Active
Christmas Price Reduction
New Years Low Intro Price
11/14/2017
2/14/2018
Upcoming
2/14/2018
5/14/2018
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